I say the latter. It's moderately disappointing to grab the jar from the fridge thinking you're going to get real mayo on your sandwich, only to find that you accidentally bought knock-off Miracle Whip. And LIGHT on top of it all (which means it's half water)!
I say it's devious labelling. My daughters say, "Mom, when you're shopping for groceries, WEAR YOUR READING GLASSES."
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